Introducing Demi

Most AI assistants talk. Demi acts.

We built Demi to be the assistant you actually use. Not one that lives in a chat window on your laptop. One that lives on your wrist and moves through your day with you.

What that looks like

Tell Demi to reschedule a meeting. It checks your calendar, finds the right time, moves it, and notifies everyone involved. You keep walking.

Tell Demi to order coffee. It places the order. You pick it up.

Tell Demi to check your email. It reads your inbox, surfaces what matters, and skips the rest. Then it suggests what to tackle first.

Every interaction was designed to take seconds, not minutes. You speak to your wrist and things happen in the real world. No apps to open. No screens to scroll. No typing.

Why the watch

We chose the Apple Watch deliberately.

It's always with you, always accessible, and it never tempts you to scroll. Your phone is powerful, but it's also the single biggest source of distraction in your life. Every "quick check" turns into ten minutes somewhere you didn't mean to be.

The watch doesn't do that. It sits quietly on your wrist until you need it. That's exactly where your assistant should live.

A browser that works for you

Demi has its own browser built into iOS. Not a tab you open. A browser the AI controls.

Say "order a burrito bowl from Chipotle." Demi opens the site, navigates the menu, builds your order, and brings you back to confirm before it checks out. You never touch a screen.

Say "find me flights to Denver next Friday." It searches, compares options, and comes back with what it found. No ads. No pop-ups. No dark patterns trying to upsell you.

We built the browser from scratch because most of what you do online follows a pattern. Go to a site, find a thing, fill out some fields, hit submit. You shouldn't have to do that yourself every time. Demi handles the browsing. You make the final call.

It runs natively on your iPhone. Your data stays on your device. And because Demi sees the page the same way you would, it works with nearly any website without needing a special integration.

How it earns your trust

Demi asks permission before it acts on anything that matters. Sending an email, spending money, changing your schedule. You approve it with a tap.

It thinks out loud so you always know what's happening. Not progress bars or loading spinners. Plain language. "Checking your calendar... looks like you're free at 6, want me to book that?"

And it learns your preferences over time. The more you use Demi, the less you need to explain.